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Our Story
Happy grazing
The Danns have farmed over 600 acres in the village of North Tuddenham for four generations. In the heart of rural Norfolk, the farm is the perfect location for its 440 cows.
The family has recently invested £2million to create state-of-the-art facilities to house their cows, which produce almost four million litres of milk every year.
Simon
Simon was behind the idea to branch out into the luxury ice cream business in 2007 and is still enthusiastically driving it forward.
Over the years Simon and the team have developed hundred of different flavours of ice cream and won a sheaf of awards and accolades.
Simon also oversees the farms three organic free-range poultry flocks which house 17,000 hens, the free range eggs also go into the Ice cream.
Home and dry
A team of four people tend to the cows and are up at 3.30am every day to make sure the dairy runs like clockwork. The success of the business is down to their enthusiasm and hard work. In order to keep the cows in tip-top health, they are fed a diet of maize and grass, grown on farm, and citrus pulp, wheat, milled straw, and fodder beet.
Alex
Oversees the running of the 400 herd of Holstein-Friesian cows, he also manages the arable side of the Farm. Farming 700 acres on a strict crop rotation, so we can produce as much of our own crops to feed our cows as possible. We only buy 10% of other feed in. Alex also has a keen interest in sheep farming and is developing his skills with this as he has just brought his first collie to train up. Alex has a young son George who is farming obsessed already (The next generation).
Fun and fresh
Always full of energy and big ideas, Charlotte brings a creative spark to everything she does—from running the shop to dreaming up new ways to delight our customers.
Charlotte
Charlotte returned to help with the family business in 2025, bringing fresh energy and enthusiasm for all things local. She plays a key role in sales and marketing, runs the farm shop and is often spotted delivering. Charlotte is always coming up with weird and wacky ideas to keep things fun and exciting.
Production time
Our ice cream is made using a unique, hand-made process. This means that milk can go from cow to delicious freshly frozen ice cream in under an hour.
James
James is the mastermind behind our products. He comes up with great new flavours and tastes, as well as refining and improving our current recipes. His passion lies in working with chefs to develop their own bespoke flavours. James has a natural talent for building strong relationships, especially with chefs and food professionals. His friendly approach and deep understanding of our products make him a great ambassador for the business.
Our Ice Cream is made with full cream and milk from our herd and eggs from our free-range chickens. We also use fresh, local ingredients to create a truly Norfolk product.
Organising
Our ice cream takes an hour to produce, ensuring the fresh beautiful taste of our milk, cream, and eggs is fully captured. It is then packaged on site before Simon and his team delivers it direct to customers.
Mary
Mary is the heart of our operation and the one who keeps everything running like clockwork. From managing the office work and customer orders to planning our outdoor events, overseeing production schedules and coordinating day-to-day operations- shes involved in every part of the business.
Smooth operations
With a keen eye for detail and a knack for planning, Beth keeps our ice cream production running seamlessly, ensuring we’re always ready to scoop something special.
Beth
Beth is a key part of our ice cream team, making sure everything runs smoothly behind the scenes. She’s incredibly well organised, has a brilliant work ethic and is always one step ahead when it comes to planning productions. Thanks to Beth, we’re always well stocked with ingredients and ready to create all your favourite ice cream recipes.
The finishing touch
From spotless workspaces to perfectly stamped pots, Denise makes sure every detail is just right—adding her cheerful sparkle to every part of the process.
Denise
Denise is one of our lovely part-time team members and an absolute star! She’s a real grafter—always cheerful, upbeat and ready to get stuck in. With many years of experience running a pub, she takes charge of keeping everything spotless, helps run the shop, stamps our pots, supports production and even pitches in at outdoor events. We’re so happy to have her positive energy on the team.
Helping hands
There’s no job too big or small for Graham. Whether he’s on the road or at the farm, he’s always there when you need him—quietly keeping things ticking along.
Graham
Graham is our all-around handyman, always ready to lend a hand! He helps with deliveries, outdoor events, painting and even looks after the chickens. No job is too small for Graham and we are lucky to have him.
Ready to roll
With her warm smile and can-do spirit, Gemma brings years of experience and a fresh energy to the production floor—keeping everything moving with ease and care.
Gemma
Gemma recently joined our production team after working in Sainsbury’s bakeries for an impressive 18 years. She now works with us three days a week while also managing a busy home life with her two children. Gemma brings a bubbly personality, a wealth of experience and a helpful attitude to everything she does—we’re thrilled to have her onboard.
Behind the scenes
Hazel keeps things in order behind the desk and on the field, making sure no detail is missed. Her love of animals and the countryside is the perfect fit for the team.
Hazel
Hazel joined us in 2022 and plays a key role as our part-time farm secretary, keeping the office running smoothly. She also supports our ice cream business and occasionally helps out at outdoor events. Outside of the farm, Hazel runs her own dog park in Swanton Morley, combining her love of animals and the outdoors.
The end result
Our ice creams, lollies, and sorbets have won awards and are sold in gastro pubs, restaurants, retail outlets, and tourist attractions across the region.
Our Diddy Dann’s lollies have a high milk content and are made especially for children, while our luxury lollies use local fruit to create a refreshing treat.
We use as many delicious, local and fresh fruits as possible in our sorbet range. Our elderflower is produced here on the farm, with other ingredients sourced from fellow Norfolk producers and growers, such as The Tacons at Rollesby.
Our premium range ice cream is churned with our very own dairy’s double cream and milk, our free-range eggs, and local fresh produce.
The team
Our small team works hard to make sure our ice creams, lollies, and sorbets are big on flavour. They are passionate about British dairy farming, making quality products, and providing the very best customer service.
